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Showing posts from October, 2017

10 Data Science Interview Questions You must be Acquainted With

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1. How would you create a taxonomy to identify key customer trends in unstructured data? The best way to approach this question is to mention that it is good to check with the business owner and understand their objectives before categorizing the data. Having done this, it is always good to follow an iterative approach by pulling new data samples and improving the model accordingly by validating it for accuracy by soliciting feedback from the stakeholders of the business. This helps ensure that your model is producing actionable results and improving over the time. 2 .  Python or R – Which one would you prefer for text analytics? The best possible answer for this would be Python because it has Pandas library that provides easy to use data structures and high performance data analysis tools. 3.  What are feature vectors? A feature vector is an n-dimensional vector of numerical features that represent some object. In machine learning, feature vectors are used to r

Email Marketing Rules which will help improve your Email Open and Click rate

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Statistics say over 62% of Email Marketers depend on Email Marketing for Direct communication with target consumers. Yet for some Email Marketing results are not satisfactory. Below mentioned are a few tactics which can help you improve these three things 1. Increase Website Traffic 2. Improve Open Rate  3. Improve your click rate so read on. Get personal: Don ’t talk to your list, draft an email as if you are mailing just one person. In the  from space write your actual name and reputation instead of company’s name or any team name Incentivize: Make sure people get a reward by reading your emails like providing a useful tip or sharing a unique code etc. Make them feel good and inspired. Don’t be creepy: Surely get personal but don’t repeat the name several times and make the communication look like a call centre / sales call script. Use power Words: Sensory and emotional words attract attention and make your subject line stand out in crowded inb