STEPS TO BUILDING YOUR PERSONAL BRAND ON SOCIAL MEDIA

Just like corporate branding, personal branding is a representation of you on an individual level. For some people, personal branding is synonymous to social media influencer, but that doesn’t have to be the case for everyone.
The presentation of personal branding online involves creating a voice, personality, logo, biography and even the topics you want to be known for. What you don’t want to end up with is a boring and robotic account. Perhaps even worse, a mismatch between your online persona and your real life persona.

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