E Learning and its scope for excelling

Just like corporate branding, personal branding is a representation of you on an individual level. For some people, personal branding is synonymous to social media influencer, but that doesn’t have to be the case for everyone. The presentation of personal branding online involves creating a voice, personality, logo, biography and even the topics you want to be known for. What you don’t want to end up with is a boring and robotic account. Perhaps even worse, a mismatch between your online persona and your real life persona. Continue reading at :  https://certbuddyz.com/steps-to-building-your-personal-brand-on-social-media/

Defining the boundaries of Reputation Management  For everyone who missed our  last article on ORM here is the definition of ORM once again. In absence of total control of your brand’s image, reputation management seeks to guide the conversation boat with subtle interventions, making sure it doesn’t veer into stormy waters.  Curbing the bad conversation and amplifying the good ones leads to an elevated online reputation. If negative conversation grows around a brands, a solid strategy should be in place to address the concerns, adjust the course, and minimize the fallout surrounding the controversy. Brands, across the world are now waking up to the importance of setting “Reputation” targets instead of focusing only on “Revenue” targets. They now realize that building a solid, sustainable, positive reputation brings much more long-term benefits than merely trying to meet revenue targets. Customer-facing entities like restaurants, hospitality indus...

There are a lot of misconceptions about online reputation management. Some people think it ’ s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. “ Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility. ”  - Wikipedia ’ s definition does cover the primary goal of reputation management — which is to suppress any negativity directed towards your company — however, with corporate transparency and user-generated content becoming an integral part of any business ’ marketing efforts, it is no longer sufficient to just block spammy and hateful comments.   What to monitor ? In the online reputation management scenario, there are two types ...