Email Marketing Rules which will help improve your Email Open and Click rate
Statistics say over 62% of Email Marketers depend on Email Marketing for Direct communication with target consumers. Yet for some Email Marketing results are not satisfactory. Below mentioned are a few tactics which can help you improve these three things 1. Increase Website Traffic 2. Improve Open Rate 3. Improve your click rate so read on. Get personal: Don ’t talk to your list, draft an email as if you are mailing just one person. In the from space write your actual name and reputation instead of company’s name or any team name Incentivize: Make sure people get a reward by reading your emails like providing a useful tip or sharing a unique code etc. Make them feel good and inspired. Don’t be creepy: Surely get personal but don’t repeat the name several times and make the communication look like a call centre / sales call script. Use power Words: Sensory and emotional words attract attention and make your subject line stand out in cr...