E Learning and its scope for excelling

Defining the boundaries of Reputation Management  For everyone who missed our  last article on ORM here is the definition of ORM once again. In absence of total control of your brand’s image, reputation management seeks to guide the conversation boat with subtle interventions, making sure it doesn’t veer into stormy waters.  Curbing the bad conversation and amplifying the good ones leads to an elevated online reputation. If negative conversation grows around a brands, a solid strategy should be in place to address the concerns, adjust the course, and minimize the fallout surrounding the controversy. Brands, across the world are now waking up to the importance of setting “Reputation” targets instead of focusing only on “Revenue” targets. They now realize that building a solid, sustainable, positive reputation brings much more long-term benefits than merely trying to meet revenue targets. Customer-facing entities like restaurants, hospitality indus...

What is Amazon Cloud Search Amazon CloudSearch is a fully-managed service in the AWS Cloud that makes it easy to set up, manage, and scale a search solution for your website or application Understanding a Search Engine A search engine makes it possible to search large collections of mostly textual data items (called documents) to quickly find the best matching results. Search requests are usually a few words of unstructured text, such as "matt damon movies". The returned results are usually ranked with the best matching, or most relevant, items listed first (the ones that are most "about" the search words). Documents may be completely unstructured, or they can contain multiple fields that can optionally be searched individually. For example, a search service for movies might have documents with fields for title, director, actor, description, and reviews. Results returned by a search engine are typically proxies for the underlying documents, such a...

What personal characteristics, knowledge and skills are most commonly found in effective enterprise architects? Although not at all intuitive, several traits are even more important than knowledge of enterprise architecture. As the discipline of EA has broadened beyond technical architecture in recent years to include business, information and solution architecture, deep technical expertise is even less essential - and can be a liability if the individual has a "favourite" vendor/product. The most effective enterprise architects have numerous strengths, which are even more important than their EA knowledge.   The Best Enterprise Architectures Think Architecturally The best enterprise architects have a way of thinking that is distinct and different from other disciplines. Architectural thinking is not thinking like a business analyst, or a solution developer, or an operations manager, or a project manager. Enthusiasm is the Key A passion for life, work and...

There are a lot of misconceptions about online reputation management. Some people think it ’ s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. “ Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility. ”  - Wikipedia ’ s definition does cover the primary goal of reputation management — which is to suppress any negativity directed towards your company — however, with corporate transparency and user-generated content becoming an integral part of any business ’ marketing efforts, it is no longer sufficient to just block spammy and hateful comments.   What to monitor ? In the online reputation management scenario, there are two types ...

Introducing Amazon S3 Amazon S3 is storage for the Internet. It’s a simple storage service that offers software developers a highly-scalable, reliable, and low-latency data storage infrastructure at very low costs. Amazon S3 provides a simple web service interface that you can use to store and retrieve any amount of data, at any time, from anywhere on the web. Using this web service, developers can easily build applications that make use of Internet storage. Since Amazon S3 is highly scalable and you only pay for what you use, developers can start small and grow their application as they wish, with no compromise on performance or reliability. Amazon S3 is also designed to be highly flexible. Store any type and amount of data that you want; read the same piece of data a million times or only for emergency disaster recovery; build a simple FTP application, or a sophisticated web application such as the Amazon.com retail web site. Amazon S3 frees developers to focus on innovation,...

Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective platform for sending and receiving email. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email solution. Amazon SES can reliably deliver merchandising, subscription, transactional, and notification email messages Ideal Solution Amazon SES is a great solution for anyone who needs a reliable, scalable, and inexpensive way to send or receive email. Amazon SES is a economic solution for organizations such as online retailers, application developers large and small   and digital marketing organizations.   Limitations A WS reserves the right to suspend any account identified as sending spam or other unwanted low-quality email, or take other action as AWS deems appropriate. Maintaining a good reputation as a sender is vital if you rely on email delivery as part of your business – if you ha...

The picture exchanging app that hit the Indian markets in the year 2011-12. Th is  year marked the conceptualization and initial launch all over the world. The app saw a spark of popularity in the Indian market but it didn’t last for long. With a two-year long (December 2012- November 2014) development and fundraising, Snapchat hit the markets again with a wider user base.The year 2016 marked the most successful year in the Snapchat’s progress timeline. As a promotional tool, the Snapchat Marketing team made use of the video marketing  technique to capture the mass attention. At present, Snapchat has positioned itself so well in the market that it has become a trend. You can find this app in every youngster’s smartphone. The aggressive Snapchat marketing earned it such a wide market share that today other companies and brands extend hands for running their marketing campaigns on the app. A good platform for Video Marketing The content creat...

Introducing AWS IoT A WS IoT is a managed cloud platform that lets connected devices easily and securely interact with cloud applications and other devices. AWS IoT can support billions of devices and trillions of messages, and can process and route those messages to AWS endpoints and to other devices reliably and securely. With AWS IoT, your applications can keep track of and communicate with all your devices, all the time, even when they aren’t connected. AWS IoT makes it easy to use AWS services like AWS Lambda, Amazon Kinesis, Amazon S3, Amazon Machine Learning, Amazon DynamoDB, Amazon CloudWatch, AWS CloudTrail  etc   to build IoT applications that gather, process, analyze and act on data generated by connected devices, without having to manage any infrastructure. Offerings under AWS IoT AWS IoT provides a managed, multitenant service that enables communication between IoT devices, applications, and the backend. By virtue of being a managed service, IoT platform...