Answering Amazon Simple Email Service (SES) Basics You Need to Know

Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective platform for sending and receiving email. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email solution.
Amazon SES can reliably deliver merchandising, subscription, transactional, and notification email messages

Ideal Solution

Amazon SES is a great solution for anyone who needs a reliable, scalable, and inexpensive way to send or receive email. Amazon SES is a economic solution for organizations such as online retailers, application developers large and small and digital marketing organizations. 

Limitations

AWS reserves the right to suspend any account identified as sending spam or other unwanted low-quality email, or take other action as AWS deems appropriate.
Maintaining a good reputation as a sender is vital if you rely on email delivery as part of your business – if you have a good reputation, your emails have the best chance of arriving in your recipients’ inboxes. If your reputation is questionable, your messages could get dropped or banished to the spam folder. Recipient ISPs may also decide to throttle your email, preventing you from delivering emails to your recipients on time.

Stepping into Amazon SES Sandbox

The Amazon SES sandbox is an area in which new users can test the capabilities of Amazon SES. New Amazon SES users are automatically placed in the sandbox. While in the sandbox, you will only be able to send mail to verified email addresses, or to email addresses associated with the Amazon SES mailbox simulator. Additionally, while in the sandbox, you can send no more than 200 messages per 24-hour period, and no more than one message per second. One you are ready to move out of Sandbox environment you need to send a request for SES Limit Increase.

Data Security and Privacy

Amazon Takes privacy and data protection policies very seriously. Amazon SES uses in-house anti-spam technologies to filter email messages containing poor-quality content and prevent them from being sent. Additionally, all messages that contain attachments, whether outbound or incoming, are scanned for viruses. These are automated processes with no human involvement.
Amazon SES will only access email content under very limited circumstances, such as system troubleshooting, or investigating fraudulent or abusive activity. Furthermore, other Amazon SES customers do not have access to your email content.
Amazon SES Support
Amazon SES supports SPF. You may or may not need to publish an SPF record, depending on the ways in which you are using Amazon SES to send email.Amazon SES supports DKIM. If you have enabled and configured Easy DKIM, Amazon SES will sign outgoing messages using DKIM on your behalf. If you prefer, you can also DKIM-sign your email yourself. 
Deliverability
Amazon SES uses content filtering technologies to scan outgoing email messages. These content filters help ensure that the content being sent through Amazon SES meets the standards of ISPs. In order to help you further improve the deliverability of your emails, Amazon SES provides a feedback loop that includes bounce, complaint, and delivery notifications.
Amazon SES attempts to deliver emails to the Internet within a few seconds of each request. However, due to a number of factors and the inherent uncertainties of the Internet, we cannot predict with certainty when your email will arrive nor the exact route the message will take to get to its destination.

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