E Learning and its scope for excelling

1. How would you create a taxonomy to identify key customer trends in unstructured data? The best way to approach this question is to mention that it is good to check with the business owner and understand their objectives before categorizing the data. Having done this, it is always good to follow an iterative approach by pulling new data samples and improving the model accordingly by validating it for accuracy by soliciting feedback from the stakeholders of the business. This helps ensure that your model is producing actionable results and improving over the time. 2 .  Python or R – Which one would you prefer for text analytics? The best possible answer for this would be Python because it has Pandas library that provides easy to use data structures and high performance data analysis tools. 3.  What are feature vectors? A feature vector is an n-dimensional vector of numerical features that represent some object. In machine learning, feature vectors are ...

Statistics say over 62% of Email Marketers depend on Email Marketing for Direct communication with target consumers. Yet for some Email Marketing results are not satisfactory. Below mentioned are a few tactics which can help you improve these three things 1. Increase Website Traffic 2. Improve Open Rate  3. Improve your click rate so read on. Get personal: Don ’t talk to your list, draft an email as if you are mailing just one person. In the  from space write your actual name and reputation instead of company’s name or any team name Incentivize: Make sure people get a reward by reading your emails like providing a useful tip or sharing a unique code etc. Make them feel good and inspired. Don’t be creepy: Surely get personal but don’t repeat the name several times and make the communication look like a call centre / sales call script. Use power Words: Sensory and emotional words attract attention and make your subject line stand out in cr...

Defining the boundaries of Reputation Management  For everyone who missed our  last article on ORM here is the definition of ORM once again. In absence of total control of your brand’s image, reputation management seeks to guide the conversation boat with subtle interventions, making sure it doesn’t veer into stormy waters.  Curbing the bad conversation and amplifying the good ones leads to an elevated online reputation. If negative conversation grows around a brands, a solid strategy should be in place to address the concerns, adjust the course, and minimize the fallout surrounding the controversy. Brands, across the world are now waking up to the importance of setting “Reputation” targets instead of focusing only on “Revenue” targets. They now realize that building a solid, sustainable, positive reputation brings much more long-term benefits than merely trying to meet revenue targets. Customer-facing entities like restaurants, hospitality indus...

What is Amazon Cloud Search Amazon CloudSearch is a fully-managed service in the AWS Cloud that makes it easy to set up, manage, and scale a search solution for your website or application Understanding a Search Engine A search engine makes it possible to search large collections of mostly textual data items (called documents) to quickly find the best matching results. Search requests are usually a few words of unstructured text, such as "matt damon movies". The returned results are usually ranked with the best matching, or most relevant, items listed first (the ones that are most "about" the search words). Documents may be completely unstructured, or they can contain multiple fields that can optionally be searched individually. For example, a search service for movies might have documents with fields for title, director, actor, description, and reviews. Results returned by a search engine are typically proxies for the underlying documents, such a...

What personal characteristics, knowledge and skills are most commonly found in effective enterprise architects? Although not at all intuitive, several traits are even more important than knowledge of enterprise architecture. As the discipline of EA has broadened beyond technical architecture in recent years to include business, information and solution architecture, deep technical expertise is even less essential - and can be a liability if the individual has a "favourite" vendor/product. The most effective enterprise architects have numerous strengths, which are even more important than their EA knowledge.   The Best Enterprise Architectures Think Architecturally The best enterprise architects have a way of thinking that is distinct and different from other disciplines. Architectural thinking is not thinking like a business analyst, or a solution developer, or an operations manager, or a project manager. Enthusiasm is the Key A passion for life, work and...

There are a lot of misconceptions about online reputation management. Some people think it ’ s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. “ Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility. ”  - Wikipedia ’ s definition does cover the primary goal of reputation management — which is to suppress any negativity directed towards your company — however, with corporate transparency and user-generated content becoming an integral part of any business ’ marketing efforts, it is no longer sufficient to just block spammy and hateful comments.   What to monitor ? In the online reputation management scenario, there are two types ...